Beacon push notifications are a type of location-based push notification. Beacons are small, low-cost devices that can be placed in a specific location, such as a store or a museum, and they transmit a signal that can be detected by nearby smartphones and other devices with Bluetooth capabilities.
How does it work?
By using Bluetooth Low Energy (BLE) technology, beacon can communicate with nearby devices. When a user has an app that is configured to receive beacon push notifications, their device can listen for the signals emitted by beacons. When the device comes into range of it, the app can then let push notification get into the user’s device with information or offers related to the location of the beacon. The push notifications can be sent through apps, SMS or email.
Benefits of beacon push notifications
One of the main advantages of beacon push notifications is the ability to deliver highly targeted and relevant offers and information to users based on their location. This can increase the chances of users engaging with the offers and taking advantage of them. Additionally, beacon push notifications can help businesses and organizations to gather data on user behavior and preferences, which can be used to improve marketing strategies and customer service.