Are you interested in the international market and would like to know how to extend your reach beyond the local market? Check out the book “International Brand Strategy” by Sean Duffy.
Who is Sean Duffy?
Sean Duffy is the founder of the Duffy Agency, a company that provides consulting services for developing the international brand of companies. Sean has extensive experience in online marketing. He spent more than 25 years working in strategic marketing in Boston, Copenhagen, Stockholm and San Francisco. In 19991 he worked as creative director at Lowe Brindfors, an advertising agency that is the largest of its kind in Sweden. In addition, Sean also has a well-developed academic career. He is a professor in International Strategic Marketing at Lund University School of Economics & Management, where he helps students develop in business spheres.
What is the book “International Brand Strategy” about?
International Brand Strategy is a guidebook for those who want to discover how to build their advantage in international markets. It provides practical tips on how to start selling and successively increase sales in a market other than your home market. In addition, it reminds you that sales are affected by many factors that need to be taken care of. Among others, an important factor is the quality of our brand.